Rob Driscoll: Founder and President
Rob Driscoll has been working in the media world since graduating from the University of Calgary in 1990.
In three decades as an entrepreneur and journalist, Rob has sold more than $20 million in advertising while earning a reputation as a prolific writer with a creative edge.
Rob has set his team’s advertising sales forecast at the same revenue total for each of the next 10 years – $0. BIG Media will present high-calibre editorial content without the distraction or influence of advertising.
Rob’s responsibilities with BIG Media include recruiting a core team of high achievers and executing this business plan by constructing a robust platform that is easy to access and use in app form, on the web, and on various social media channels.
Rob’s insistence on generating thought-provoking content and sparking constructive debate while discouraging personal attacks and public shaming has encouraged formerly silent business leaders to join the conversation.
As a marketing strategist, Rob has enjoyed helping businesses grow through well-crafted marketing messages that reach a massive audience of business decision makers.
Rob may not be very modest (sometimes he even writes about himself in third person), but at least he is a decent writer who works hard to be a good parent, entrepreneur and pal.
When he is not working, Rob likes to compete in beach volleyball, often with one of his children as playing partner.
Until August of 2006, Rob was a member of the prestigious Under 40 Club.