(BBC News) Apple has unveiled a much-anticipated augmented reality headset, Apple Vision Pro, in its first major hardware launch in almost a decade.
Apple CEO Tim Cook said the new headset “seamlessly blends the real world and the virtual world.”
The tech firm also announced its latest iPhone operating system, as well as updates to MacBook Air.
The headset has a two-hour battery life, costs $3,499, and will be released early next year in the U.S.
The cost is considerably more than virtual reality headsets currently on the market. Last week, Meta announced its Quest, which costs $449.
Apple said little about generative artificial intelligence — the technology that is the talk of Silicon Valley.
The company’s share price fell slightly during the announcement, made at a developers conference at Apple Park, the company’s headquarters, in Cupertino, California.
