Friday, September 4, 2026

Cook says AR is critical to Apple’s future

Tim Cook on Monday hinted at Apple’s vision for augmented reality tech, telling Sway’s Kara Swisher that charts and other visual elements could enhance conversation, CNET reports. “When I think about that in different fields, whether it’s health, whether it’s education, whether it’s gaming, whether it’s retail, I’m already seeing AR take off in some of these areas with use of the phone,” he said on the podcast. “And I think the promise is even greater in the future.”

 

https://www.cnet.com/news/tim-cook-acknowledges-ars-importance-in-apples-future/

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