One of the most popular children’s books on library shelves “And to Think That I Saw It on Mulberry Street” and five other books authored by Dr. Seuss (Theodor Seuss Geisel) will no longer be published. Dr. Seuss Enterprises L.P. (DSE), which handles the iconic author’s publishing and business affairs, made the announcement stating the books contain racist and insensitive imagery. DSE told Associated Press it had made the decision based on input from teachers and academics. Earning $33 million in 2020, Dr. Seuss is at #2 on the list of highest-earning deceased celebrities, behind Michael Jackson.
https://apnews.com/article/dr-seuss-books-racist-images-d8ed18335c03319d72f443594c174513
Brilliant marketing! Brand awareness, sales boost, and virtue signaling (whether sincere or not), all at once.