Tuesday, July 15, 2025

Oh, the places you can no longer go

One of the most popular children’s books on library shelves “And to Think That I Saw It on Mulberry Street” and five other books authored by Dr. Seuss (Theodor Seuss Geisel) will no longer be published. Dr. Seuss Enterprises L.P. (DSE), which handles the iconic author’s publishing and business affairs, made the announcement stating the books contain racist and insensitive imagery. DSE told Associated Press it had made the decision based on input from teachers and academics. Earning $33 million in 2020, Dr. Seuss is at #2 on the list of highest-earning deceased celebrities, behind Michael Jackson.

 

https://apnews.com/article/dr-seuss-books-racist-images-d8ed18335c03319d72f443594c174513

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BIG Media
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1 COMMENT


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    Laurie Weston

    Brilliant marketing! Brand awareness, sales boost, and virtue signaling (whether sincere or not), all at once.

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