Wednesday, May 29, 2024

California university students renew faith in future of media

My faith in humanity has been restored.

When former marketing agency client Fiona Robinson asked me to be a guest lecturer in the Solving Big World Challenges class that she and fellow professor Dr. David Askay lead at California Polytechnic State University, I was glad to oblige. The theme for the current semester is “Misinformation”.

I am quite familiar with misinformation in the media (though I do not practise it), but I was concerned that the principles in my talk about the deep-rooted flaws in mainstream media coverage might be difficult for the students to grasp.

I could not have been more wrong.

After I shared my views on the subject and explained how disillusionment with the media industry helped inspire me to launch truth/respect-focused BIG Media, students asked a series of unscripted questions. They clearly had an excellent understanding of issues related to media misinformation, and they all seemed to be naturally proficient in critical thinking.

Some of them followed up with me. One bright young woman named Sofia Clark thanked me for introducing a platform that presents legitimate journalism. She said that she originally enrolled in the Cal Poly journalism program intending to get into investigative journalism but that her disappointment with the current state of the industry caused a shift toward public relations.

Speaking with Sofia and her peers has given me new hope for the future of the media industry.

Sofia is determined to help BIG Media make a difference by consistently documenting truth and offering journalism of the highest integrity.

Please join me in welcoming Sofia to the BIG Media team as our Marketing and Member Engagement Co-ordinator. Her duties include assisting with editorial content and fielding questions and story ideas from our members.


Rob Driscoll
Rob Driscoll
Rob Driscoll is co-founder and president of BIG Media Ltd. He is a writer and entrepreneur who is deeply committed to elevating the level of coverage of our society's most pressing matters as well as the level of respect in public discourse.

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