Monday, May 20, 2024

Jean therapy: sales drop has Levi’s sweating

Who would have believed that the much beloved product line of Levi’s blue jeans would be transitioning to lounge wear. It seems that is one result of the shift to working-at-home during the pandemic era.  Levi Strauss & Co. president and CEO, Chip Bergh, conceded, as the company reported on fourth-quarter earnings, that “casualization” , i.e., loungewear, is taking a noticeable bite out of the sales of jeans.

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