Thursday, April 9, 2026

The race we do not want to win

A friend recently questioned me about the BIG Media site not having a lot of fresh news content every day.

I replied, “Yes, while our competitors pump out tons of low-integrity, sensationalized content on the high-pressure, click-bait-driven 24-hour news cycle, we prefer to publish stories when they are ready, usually after exhaustive research.”

We will never win the volume race, but we will consistently come out on top in quality of content. We can do that because we seek truth and reader empowerment as opposed to advertising revenue and/or political influence.

In just four months, our team of accomplished scientists (who also happen to be great writers) has brought you a new level of truth, context, and data integrity on important issues including:

Can you spot the difference? If you do, sign up and help us be even better!

(Rob Driscoll – BIG Media Ltd., 2021)

Rob Driscoll
Rob Driscoll
Rob Driscoll is co-founder and president of BIG Media Ltd. He is a writer and entrepreneur who is deeply committed to elevating the level of coverage of our society's most pressing matters as well as the level of respect in public discourse.
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